Andy Warhol
Rain and Flowers, 1970
3-D Lenticular print in colors, laid to heavy wove paper, as issued
image: 12 x 11 inches
frame: 13 1/4 x 12 1/4 inches
Stamped in purple ink on verso: "Detail of Construction RAIN AND FLOWERS created by artist ANDY WARHOL working with Cowles Communications Xograph 3-D Division and the Los Angeles County Museum of Art, as part of Art & Technology project appearing at Osaka 70"
Published by Cowles Communications & Los Angeles County Museum of Art on the occasion of Osaka 70
Floated archival metal frame with UV plexiglass.
Condition
Excellent condition, the
Andy Warhol
Rain and Flowers, 1970
3-D Lenticular print in colors, laid to heavy wove paper, as issued
image: 12 x 11 inches
frame: 13 1/4 x 12 1/4 inches
Stamped in purple ink on verso: "Detail of Construction RAIN AND FLOWERS created by artist ANDY WARHOL working with Cowles Communications Xograph 3-D Division and the Los Angeles County Museum of Art, as part of Art & Technology project appearing at Osaka 70"
Published by Cowles Communications & Los Angeles County Museum of Art on the occasion of Osaka 70
Floated archival metal frame with UV plexiglass.
Condition
Excellent condition, the colors particularly fresh.
Literature
Tokyo Museum of Contemporary Art, eds., Andy Warhol 1956-1986: Mirror of his Time, Tokyo, 1996, illustrated page 183; Matt Wrbican,"Andy Warhol: A Documentary Film," American Masters, PBS.org online content, September 20, 2006
Exhibition
Osaka, United States Pavilion, Expo '70, 1970
About
In February 1969, Andy Warhol met with Maurice Tuchman and Fine Art Curators from the Los Angeles County Museum of Art to collaborate on the seminal Art and Technology project.
By June 1969, Andy Warhol was connected with Cowles Communications in New York and contracted with LACMA to create work for AT&T, specifically to be exhibited at EXPO 70 in Osaka, and then a year later at LACMA. In February 1969, Warhol visited Los Angeles for several days and met with us to investigate corporations. We mentioned to him the notion of working with lasers to make 3-D images, and Warhol was distinctly intrigued.
At that time, there was an exhibition of self-portrait holograms by Bruce Nauman at Nicholas Wilder Gallery which Warhol saw with us; Warhol seemed quite taken with Bruce Nauman's images, and this served for us a reference point in visualizing the kind of effect he might pursue." - Maurice Tuchman: A report on the Art and Technology Program of the Los Angeles County Museum of Art, 1967-1971 In August 1969, Andy Warhol decided to utilize a flower image and created a lenticular photographic process called ‘Xography’ by Cowles Communications which enabled him to repeat it serially.
The Lenticular Print Installation was created in New York and transported to Osaka and Los Angeles. In November 1969 in New York City, Andy Warhol met with Rain Machine fabricator Maurice Tuchman. For the installation Warhol created five disparate 4 x 8 foot panels that were exhibited with two parallel layers of water along with a daunting simulated rain effect. One criticism with the Osaka Installation was the illusion of depth conveyed by the images was limited to approximately 10 feet. For the LACMA exhibition, Warhol selected a single Daisy Lenticular image instead of the 4 Daisy Lenticular image used previously.
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